Public Awareness Campaign Assignment

Public Awareness Campaign Assignment

The idea of a public campaign is to alert a particular audience  (not just the “general” public) to an issue, or problem that is of concern to them.

In our class, we first produced Literature Reviews that gave us a better understanding of the topics of the Awareness Campaigns.

With this knowledge, we were able to create campaigns that focused on an issue related to the topics of the literature reviews.

For our Public Awareness Campaigns, we need to have different elements that can appeal to different encounters with the information:

  1. An Infographic:
    1. The Infographic is the story of the data or a graphical narrative element that tells the story of the topic with a combination of pictures, data, and has a narrative arc.
    2. The areas of the rubric are:
      1. Topic: The infographic is specific in nature and is intended to inform or convince the viewer.
      2. Type: The type of infographic chosen (i.e., timeline, informational, etc.) highly supports the content being presented.
      3. Objects:  The objects included in the infographic are repeated to support various data points and to make it easier for the viewer to understand the infographic.
      4. Data Vis: The data visualization formats chosen make the data presented easy for the viewer to understand the information.
      5. Layout: The layout of the infographic adheres follows a narrative with a conclusion that draws the information together at the end.
      6. Accessibility: Was this designed with the sight impaired in mind? Are the colors too pale? Is there a clear contrast between the colors?
  2. A Multimedia Presentation of the Material
    1. The multimedia presentation can be a story or a narrative about your topic that relates to and enhances your telling of the issue.
    2. The areas of the rubric are:
      1. Story: a Clear introduction to the issue, explains the parts of the problem, and concludes with a solution or ask.
      2. Design: Visual images are related to the issue. Tools are properly used.
      3. Type: Tool/program best displays the type of narrative that is used.
      4. Layout: Font and Images or audio are clear and legible
  3. Eight or more blog posts:
    1. The blog posts are there to give depth to individual issues surrounding the public awareness campaign.
    2. The areas of the rubric are:
      1. Topics: Solutions, Consequences, individual narrative
      2. Clarity: Reader understands the importance of the topic.
      3. Design: Visually appealing with accessibility in mind.
      4. Rhetorical Design: Audience, purpose, and tone are aligned.
    3. All of these elements will be placed on the group website and the website address will be submitted. For the peer review, it will not be necessary to have them all on the website.
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